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Mary Kay Leverages AI with New Foundation Finder

Utilizes advanced artificial intelligence to scan a customer’s face on their mobile phone and provide personalized shade recommendations in seconds.

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By: Lianna Albrizio

Associate Editor

Mary Kay Inc., a global leader in direct selling and skin innovation, wants to help consumers find their perfect foundation match leveraging AI. Introducing the AI Foundation Finder. The intuitive technology is designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match from their phones. The Mary Kay AI Foundation Finder utilizes advanced artificial intelligence to scan...

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